Affiliate Disclosure

Transparency is central to how PeekPlayUK.com operates. This page explains our commercial relationships with gaming operators, how we earn revenue, how listings are ranked, and what that means for you as a visitor.

How PeekPlayUK Earns Commission

PeekPlayUK.com is an affiliate marketing website. We earn commission from licensed gaming operators when visitors click outbound links on our site and subsequently register a new account, make a qualifying deposit, or meet other conversion criteria defined in our partnership agreements.

Commission structures vary by operator and may include fixed fees per registration, revenue share on net gaming revenue, or hybrid models. The specific terms of each arrangement are confidential, but the existence of these commercial relationships is not — and we disclose them openly on this page and throughout the site.

Relationship with Operators

We maintain affiliate partnerships with a selection of UK-licensed operators whose products we review and compare. These partnerships allow us to fund the research, writing, and technical infrastructure that keeps PeekPlayUK.com running.

An affiliate relationship does not mean we represent or act on behalf of any operator. Operators remain independent businesses responsible for their own licensing, customer service, payments, and compliance obligations. PeekPlayUK.com does not guarantee the performance, solvency, or conduct of any partner.

Ranking Methodology

Operator listings, review scores, and table positions on PeekPlayUK.com reflect a combination of editorial assessment and commercial availability. Our ranking methodology considers factors such as:

• Valid UK Gambling Commission licensing and regulatory standing.
• Welcome offer value, wagering requirements, and promotional fairness.
• Platform usability, mobile experience, and game or market selection.
• Payment method variety, withdrawal speed, and customer support quality.
• Responsible gambling tool availability and safer gambling track record.
• Overall trustworthiness based on our research and publicly available information.

Operators with whom we hold active affiliate agreements may appear more prominently when their assessed quality score is comparable to non-partner alternatives. We do not accept payment solely in exchange for a higher ranking independent of genuine quality assessment.

Editorial Independence

Commercial partnerships never override our editorial standards. Negative findings — such as unfavourable bonus terms, slow withdrawals, or poor user feedback — are reported honestly regardless of affiliate status. Operators we do not partner with may still appear in our comparisons if they meet our inclusion criteria and serve UK players.

Our review team evaluates each platform against consistent criteria applied across all listings. Scores and written assessments are produced before commercial terms are considered for placement decisions.

What This Means for You

When you click a "Visit Site", "Claim Bonus", or similar outbound link on PeekPlayUK.com, you may be redirected through a tracking URL that attributes your visit to us. This attribution enables commission payments but does not change the offer terms set by the operator.

Using our links is entirely voluntary. You can navigate directly to any operator's website without going through PeekPlayUK.com. However, doing so means we cannot earn the commission that supports our free comparison service.

Your Responsibility

PeekPlayUK.com summarises operator offers and terms for comparison purposes. Before registering or depositing, you must read and accept the operator's own terms and conditions, bonus rules, and privacy policy. Operator terms are legally binding on you; our summaries are not a substitute for the official documentation on the operator's website.

Gambling involves financial risk. Only participate if you are 18 or over, located in the United Kingdom, and able to gamble responsibly. See our Responsible Gambling page for guidance and support resources.

Questions

If you have questions about our affiliate relationships or how a specific listing was produced, please contact us through our Contact Us page.